Welcome, I'm Valerie.UX Research for Real People,
Real Contexts, Real BrainsI’m a UX researcher who specializes in understanding how people actually think, decide, and behave in digital spaces, especially when those people are neurodivergent, overwhelmed,
or underserved by standard tools.My work focuses on:Mixed-methods research (interviews, usability testing, behavioral analytics)Neurodivergent-centered inquiry how executive function, attention, and energy rhythms shape interactionTranslating findings into actionable insights for product teams, designers, and stakeholdersEvaluating not just usability, but emotional impact and cognitive loadOn Substack, you’ll find my writing on neurodivergence, executive function, and the quiet chaos of trying to work in systems not built for us.I write the way I research: curious, critical, and unwilling to sand down the edges. Expect essays that unpack the messy realities of ADHD and AuDHD, reflections on what “productivity” really means, and insights into how I approach UX research through a neurodivergent lens.If you want more than data points,
if you want lived patterns, existential humor, and the kind of nuance that doesn’t fit in a slide deck, that’s what my Substack is for.The KPI Tracker is an interactive Neurodiversity Program KPI Tracker and ROI Calculator designed to help organizations measure the impact of neuro-inclusive hiring and workplace practices. It includes modular dashboards for tracking recruitment, performance, retention, and engagement, along with a maturity assessment tool and configurable ROI calculator. Built with clean HTML, CSS, and JavaScript, the Pen demonstrates how data visualization and simple form logic can turn complex HR and DEI metrics into actionable insights. It’s a living template for leaders who want to quantify program value, benchmark against industry standards, and model financial returns from neurodiversity initiatives in real time.